Creating a presence online is much more strategic than having a website and few social media pages. Many people have all of those and still no online presence. You are wasting money every time you create an ad with no strategic plan.
Before any content creators can write an article or a designer can create a logo or look and feel for your company, you have to know what your company stands for.
You need to know your core identity & values to create a online presence
Identifying your core identity and establishing your core values help you to attract your ideal client. Defining your identity, values, and target market is a process, but it could be overwhelming if you don’t know where to start. Many companies have these buzzwords in place but no idea what it is for. Having too broad a market is a straightforward way not to have a market at all.
Room to grow
The business will grow, and soon, you will see that you need extra hands. When the need arises for extra help doesn’t mean there will be cash flow to hire people. Every sent you spent need to be well worth it, and it is easy to fall into the trap of hiring who is affordable and not who is needed. A bad hire will leave you with staff that you can not get rid of. Having a clear understanding of what your team should look like even before you start employing people will give you the advantage of hiring the best person for your company and not just to fill a short term goal.
Creating a presence online is a necessary and time-consuming job, but you need to get someone to do it for you as soon as possible to get you on to your key role.
Setting up your mission statement keeps you on track, and it is easy for clients to identify with your company.
There are so many products on the market, and competition is now just one click away. Identifying your unique selling point set you apart from the rest. Building these into your brand identity from the start will save you a lot of redesigning websites.
Too many times we have to help clients to adjust their prices. They made their prizes the same as the competition but never checked if it was feasible. To do a proper cost analysis means you have to include your labour. Many small businesses owners forget that they have to take the time you put in behind the scenes in your pricing. Putting hours of work in, and still have nothing to show is a common thread in a small business and we prepare you for that.
In a perfect world, you will now be fully equipped to start making money. You have done all the work and have a clear understanding what who you are, who your company is and what you stand for. You know now what you are selling is so much more than a product or service. But no one else knows who you are, what you sell or that you even exist.
We collaborate with a Marketing company to put you on the map. Before giving you an estimate, they will explain why they do it and what outcome you can expect. Unlike any other marketing company, they will educate you on the why and, if needed, the how. They will give a short tutorial on doing some of your marketing and templates to save some cost. Collaboration is a key to any small business success, and you will be wise to meet with them.
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